IND
AUS
Brand Overview
The client is one of the fastest growing fintech in India, is a one-stop digital marketplace that offers multiple financial products across all categories - Loans, Cards, Insurance, Investments and Payments.He has partnered with some of the most trusted names to offer choice to its customers and help them achieve their financial life goals.
Challenge & Objective
To improve Organic Visibility on Google and increase the acquisition of new customers data (Name, Mobile Number and DOB). The challenges were, The website was newly introduced and the competition on the ecommerce was very high.
Approach
• Robust keyword research across all verticals that drive high search volume and selected 1k keywords around 2 crore avg. monthly search volume from our hot categories such as bikes, scooters, Mobile phones, TV, Laptop, Refrigerator with average ranking on top 50.
• Start developing category specific and brand specific pages to target brand and categories related queries. Created comparison related and under price related pages to target amount specific queries.
• Placement of SEO friendly and engaging content with rich information about the products on the website
• Develop and Execute on a robust content marketing and PR strategy to increase domain strength/authority
• Added new CTAs to increase the conversion rate • Increased technical SEO KPIs – page speed, core web vitals report, pages caching and indexing, optimization of crawl budget, filter and search pages canonicalization
• Advanced SEO: Addition of, schema markups, advanced interlinking to increase engagement and passing page authority.
Tools Used 53% Increase in Y/Y Non-Brand Clicks (Oct‘21 to Apr ‘22)
52% Increase in keywords ranking in
