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Client Overview
Hilton Daytona Beach, a renowned hotel brand located in the heart of Daytona Beach, Florida, partnered with our agency to strengthen its online presence and drive revenue growth through digital marketing initiatives.
Website: https://www.daytonahilton.com/
Objectives
- Increase brand visibility and awareness for Hilton Daytona Beach in the digital space.
- Improve brand impression share to dominate search engine results.
- Enhance revenue generation through strategic digital marketing efforts.
Campaign Period: Q1 2019
Accomplishments
- Increased Brand Impression Share: Through targeted brand search campaigns, our team successfully elevated Hilton Daytona Beach's brand impression share from 65% to an impressive 90%, ensuring the brand's visibility across relevant search queries.
- 69% Revenue Growth: By implementing microconversions and events using Google Tag Manager (GTM), we provided accurate signals to Google Ads AI, resulting in a remarkable 69% increase in revenue in Q1 2019 compared to the same period in 2018. This significant revenue surge demonstrates the effectiveness of our strategic approach in driving tangible business outcomes for our client.
Key Strategies Implemented
- Strategic Brand Search Campaigns: Leveraging targeted brand search campaigns, we optimized ad placements and bidding strategies to maximize Hilton Daytona Beach's visibility in search engine results pages (SERPs), ensuring prominent placement for brand-related queries.
- Utilization of Google Tag Manager (GTM): By implementing microconversions and events through GTM, we provided valuable data signals to Google Ads AI, enabling more precise targeting and optimization of ad campaigns. This data-driven approach played a pivotal role in driving higher revenue for Hilton Daytona Beach.
- Continuous Optimization: Our team continuously monitored campaign performance and conducted iterative optimizations to refine targeting, ad creatives, and bidding strategies, ensuring optimal results and sustained growth throughout the campaign period.
Conclusion
Through strategic brand search campaigns and the implementation of advanced tracking and optimization techniques, our agency successfully enhanced Hilton Daytona Beach's brand visibility, significantly increasing brand impression share and driving substantial revenue growth. The collaborative efforts between our team and Hilton Daytona Beach exemplify our commitment to delivering impactful digital marketing solutions that drive tangible business outcomes for our clients.
