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Client Overview
Omni Hotels, a prestigious luxury hotel brand with properties across the United States, partnered with our agency to strengthen its digital presence and drive significant growth through targeted brand search campaigns.
Website: https://www.omnihotels.com/
Objectives
- Enhance brand visibility and recognition for Omni Hotels in the competitive hospitality industry.
- Increase website traffic and engagement to drive bookings and revenue.
- Achieve a substantial return on advertising spend (ROAS) while improving conversion rates.
Campaign Scope
Brand Search Campaign for Omni Hotels
Main Achievements
- 1.6 Million Visits to Website: Through strategic brand search campaigns, our team successfully drove 1.6 million visits to Omni Hotels' website, significantly expanding the brand's online reach and driving valuable traffic to the site.
- 67% Increase in Conversion Rate: By implementing targeted ad campaigns and optimizing landing pages, we achieved a remarkable 67% increase in the conversion rate, driving more qualified leads and bookings for Omni Hotels.
- 13x ROAS (Return on Ad Spend): Our strategic approach to campaign management and optimization led to an exceptional 13x return on advertising spend (ROAS), demonstrating the effectiveness of our digital marketing efforts in driving tangible business results for Omni Hotels.
Key Strategies Implemented
- Strategic Keyword Targeting: We conducted extensive keyword research to identify and target relevant search terms related to Omni Hotels' brand and offerings, ensuring maximum visibility and relevance in search engine results.
- Compelling Ad Creatives: Our team crafted engaging ad copies and compelling creatives that resonated with the target audience, driving higher click-through rates (CTR) and engagement with Omni Hotels' brand messaging.
- Landing Page Optimization: By optimizing landing pages for relevancy and user experience, we improved conversion rates and encouraged website visitors to take desired actions, such as booking accommodations or exploring hotel amenities.
- Continuous Performance Monitoring: We continuously monitored campaign performance and implemented iterative optimizations to improve targeting, ad messaging, and bidding strategies, ensuring optimal results and ROI for Omni Hotels.
Conclusion
Through strategic brand search campaigns and meticulous optimization, our agency helped Omni Hotels achieve significant growth in website traffic, conversion rates, and return on ad spend. The collaborative efforts between our team and Omni Hotels exemplify our commitment to delivering measurable results and driving business success through innovative digital marketing strategies in the hospitality industry.
