IND
AUS
The Client
Vijaya Diagnostic Centre Limited operates 125 cutting-edge diagnostic centers across 20 Indian cities. Each center boasts NABL-certified labs and is led by top-certified professionals. With over 2200 skilled personnel, including premier pathologists, radiologists, and microbiologists, they maintain exceptional standards.
The Objective
At DigiBirds 360, Vijaya Diagnostic Centre Limited's primary aim was to increase search visibility in local packs for their Google My Business Profile. However, their objectives extended beyond this primary goal. In addition to boosting performance, Vijaya Diagnostic Center Limited had secondary goals focused on:
- Boosting the search visibility in local pack
- Increasing the Footfall in the center
- Increasing the inquiry calls in the center
The Challenge
Operating a network of 125 diagnostic centers across India, Vijaya Diagnostic Centre is focused on enriching inquiries and footfalls to its centers. Understanding the significance of Google as a primary research and discovery platform, Vijaya Diagnostic Centre strategically employs Google My Business profiles to amplify inquiries and conversions, ensuring seamless access to its comprehensive diagnostic services.
Be the local choice on
‘near me’ searches.
Elevate your presence in local searches and let interested customers locate your products and services with ease.
Local Solutions
The Solution
As Digibirds360, upon identifying the major roadblocks, we devised a “Technology + Expertise” strategy to attain our objectives. We've got this down to a science! Our four-step process includes GBP (Google Business Profiles) analysis, Optimizing GBP accordingly, discovering new opportunities, and building new local citations. These strategic initiatives were pivotal in overcoming obstacles and driving desired outcomes for our clients.
- Google Business Profile Listing Audit
- Optimizing Multiple GBP Listings
- Discovering new opportunities
- Local Citation Building
Analyzing & Optimizing all the listing data
At Digibirds360, we began by conducting a comprehensive audit of the business profile to pinpoint areas needing improvement. After scrutinizing the Google Business Profile (GBP), we identified several concerns. Through meticulous analysis, we crafted tailored strategies to address these issues and enhance overall performance.
We understand that merely creating and claiming your Google Business Profile listing isn't sufficient to secure visibility in Google's Local Map Pack. To enhance listing visibility, we implemented the following activities:
- Added complete and accurate information for relevant categories like NAP (name, address, phone number).
- Ensured accurate address and location map pin.
- Updated accurate service areas.
- Confirmed and updated accurate opening hours for every center in collaboration with the client team.
- Added relevant website URLs for specific locations.
- Updated any data relevant to user queries.
- Uploaded high-quality photos and videos provided by the client.
- Created posts about offers, achievements, and events to maintain lasting freshness.
- Suggested a strategy for collecting reviews across accounts, as reviews provide unique content and keywords that boost GBP profile rankings in the map pack.
- Filled out keyword-rich content in the business descriptions to optimize visibility.
Discovering new opportunities
Utilizing a targeted approach, we meticulously optimized Google My Business listings by strategically incorporating” near me keywords” into posts, descriptions, and local citations. This comprehensive strategy aimed to enhance the visibility of our client's business in local search results, particularly for users searching for nearby services. As a result of our efforts, near me keywords began to prominently rank in the local box section of Google search results, driving increased organic traffic and engagement. This success underscored the effectiveness of our keyword optimization strategy in improving local search visibility and attracting relevant local customers.
- Targeted Integration: Near me keywords strategically incorporated into Google My Business posts, descriptions, and local citations.
- Consistency Across Platforms: Ensured uniformity and coherence across all aspects of the Google My Business profile to maximize impact.
- Enhanced Visibility: Prominent ranking of near me keywords in the local box section of Google search results, leading to increased organic traffic and customer engagement.
Source: SemRush
Local Citation Building
New Citations: We conducted a thorough analysis of the existing citation landscape to identify gaps and inconsistencies. We then embarked on a comprehensive citation-building campaign to ensure their business was listed accurately and prominently on relevant online directories and platforms. This involved creating new citations on high-authority directories and updating existing listings with accurate and up-to-date information.
NAP Correction: We identified discrepancies inNAP (Name, Address, Phone Number) information across various online platforms. We worked diligently to correct these inaccuracies, ensuring consistency in their business information across the web. This included updating outdated or incorrect listings and ensuring that the NAP information was accurate and consistent across all online channels.
Quality Brand Mentions: We conducted in-depth research to identify aggregator and listicle websites ranking for relevant keywords in the client's industry. We initiated targeted outreach to acquire links and brand mentions from these high-authority platforms.
Building the Network: Leveraging high-authority directories and niche platforms like Sulekha, Just Dial, Yelp, and others within their industry, we strategically constructed over 100 citations for each location. This meticulous approach maximized our client's brand's online presence, ensuring greater visibility and credibility in local search results.
The Result
After the successful implementation of the strategies mentioned above, Infidigit observed the following results on cult.fit’s Google My Business profile.
- Overall website visits had cumulatively increased by 551.23% for all locations within 9 months (May-21 to Feb-22)
- Overall search impressions had cumulatively increased by 208.51% for all locations within 9 months (May-21 to Feb-22)
Source: SemRush
Source: SemRush
Source: Google
Source: Google
